Online customers scooped up so much macaroni and cheese-flavored ice cream that the flavor combining two American favorites sold out the day it was introduced.
The Brooklyn-based Van Leeuwen Ice Cream’s collaboration with Kraft was rolled out on July 14, otherwise known as National Mac and Cheese Day.
“We’re working as fast as possible on making more of the mash-up you never knew you needed but somehow sold out in a few hours,” Van Leeuwen posted on its website, along with a waitlist to receive an alert when the flavor is back in stock. “So if you missed out on getting your hands on it the first time, or were lucky enough to grab a pint but one wasn’t enough, sign-up to be the first to know when it’s available to purchase again.”
— Kraft Macaroni & Cheese (@kraftmacncheese) July 13, 2021
The flavor went up for purchase at 11 a.m. on July 14. Nine minutes later, the website crashed, prompting an update from Kraft. By evening, all 2,000 pints were purchased.
“Don’t cry because it’s over, smile because it happened. Our ice cream collab with [Van Leeuwen’s] sold out faster than you can say cheese. Stay tuned, we’re checking the back of the freezer for more,” Kraft tweeted.
Don’t cry because it's over, smile because it happened.
— Kraft Macaroni & Cheese (@kraftmacncheese) July 14, 2021
The flavor was sold for $12 per pint and was made with Kraft Mac and Cheese flavoring.
“Have you ever met someone who didn’t smile while eating ice cream?” the product’s description reads. “Or while eating a comforting bowl of Kraft Macaroni & Cheese? Yeah, we didn’t think so. So why not enjoy both, at the same time, in the same bowl, with the same mouth. You know you’ve always wondered what this mash-up would taste like. Or at least you do now.”
Influencers who purchased a pint posted videos of themselves reacting to the flavor.
Hoda Kotb and Jenna Bush Hager ate it on NBC’s Today show, both also claiming that it tastes like mac and cheese.
Author: Charles Hilu
Source: Washington Examiner: Mac and cheese ice cream sells out in less than a day